Casasol Holiday Rental Nerja is a company in Málaga with over 20 years of experience in leisure rentals. We engage in the Málaga Destino programme.
This tourism initiative grounds on a close collaboration with the Provincial Council of Málaga, the Confederation of Employers of Málaga and the University of Málaga.
How does the Málaga Destino Program work?
This program relies on three main pillars:
- A broadcast campaign for the dissemination of the tourist loyalty program. More than 20.000 users will receive 100€ in the form of points available on a digital card which you can use in thousands of companies in Malaga.
- Support for tourism-related companies in Malaga province for adjusting to new forms of marketing through the latest technologies.
- Adequacy of the tourism industry in real-time, to new products, according to the visitor’s needs and the potential offered in our destination.
In addition to the €100 exchangeable points in Malaga businesses that the first 20,000 users will receive, everyone registered on the platform will receive a minimum discount of 5% in all establishments.
Benefits of the Málaga Destino program
In short, it is a loyalty program based on creating the ‘Malaga Destination Tourist Card’ through a digital card found in an app available to all interested parties.
The variety of businesses adhered to this program is immense; hence the tourist sees a great attraction in this platform to get discounts on restaurants, hotels, rental apartments, rent a car, shows.
The project’s primary goal is the economic reactivation of the tourism sector in Malaga and enhancing the value of all the tourism resources in the area. In addition to this primary goal, there is also the fight for the seasonal adjustment of tourism.
Malaga has a critical tourist industry around Costa del Sol. Thus, this program aims to promote the movement of tourists between the different regions of the province.
It is a long-term tool to promote the province and build loyalty among Malaga consumers and tourists.
It is a versatile project that can offer specific promotions according to the service area you want to promote.
Thus, if you need any action in a specific area, you can carry it out through the mobile app. It is a versatile project that can offer promotions according to the extent of service, for example, by promoting discounts or vouchers at hotel and hospitality establishments in a location.