{"id":1667,"date":"2021-12-23T12:29:32","date_gmt":"2021-12-23T12:29:32","guid":{"rendered":"https:\/\/blog.nerjaholidayrentals.com\/?p=1667"},"modified":"2021-12-23T12:31:17","modified_gmt":"2021-12-23T12:31:17","slug":"casasol-participa-en-el-programa-malaga-destino","status":"publish","type":"post","link":"https:\/\/blog.nerjaholidayrentals.com\/es\/casasol-participa-en-el-programa-malaga-destino\/","title":{"rendered":"Casasol participa en el programa M\u00e1laga Destino"},"content":{"rendered":"\n<p><strong>Casasol Holiday Rentals Nerja<\/strong>, empresa experta en la gesti\u00f3n de alquileres vacacionales en Nerja,&nbsp;con m\u00e1s de 20 a\u00f1os de experiencia en el sector en la provincia de M\u00e1laga <strong> participa en el programa <a href=\"https:\/\/malagadestino.es\/cliente\/login\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">M\u00e1laga Destino<\/a>.<\/strong><\/p>\n\n\n\n<p>Un <strong>programa con iniciativa tur\u00edstica<\/strong>, basada en la colaboraci\u00f3n de <strong>Diputaci\u00f3n de M\u00e1laga, la confederaci\u00f3n de empresarios de M\u00e1laga y la Universidad de M\u00e1laga<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona el programa M\u00e1laga Destino?<\/h2>\n\n\n\n<p>Los 3 ejes principales sobre los que se apoya son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Una campa\u00f1a para la difusi\u00f3n del programa de <strong>fidelizaci\u00f3n tur\u00edstica<\/strong>, donde m\u00e1s de 20.000 usuarios, podr\u00e1n beneficiarse de 100\u20ac en forma de puntos, que tendr\u00e1n a su alcance en un carnet digital, y que podr\u00e1 canjear en miles de empresas malague\u00f1as.<\/li><li><strong>Apoyo a empresas tur\u00edsticas de la provincia de M\u00e1laga<\/strong>, para su adaptaci\u00f3n a las nuevas formas de comercializaci\u00f3n, a trav\u00e9s de las \u00faltimas tecnolog\u00edas.<\/li><li>Adecuaci\u00f3n de la oferta tur\u00edstica en tiempo real, a los <strong>nuevos productos<\/strong>, acorde a las necesidades del turista y al potencial que ofrece nuestro destino.<\/li><\/ul>\n\n\n\n<p>Adem\u00e1s de los 100\u20ac canjeables por puntos en negocios de M\u00e1laga que obtendr\u00e1n los 20.000 primeros usuarios, todos los que se registren en la plataforma, recibir\u00e1n un descuento m\u00ednimo del 5% en todos los establecimientos adheridos al programa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"630\" src=\"https:\/\/blog.nerjaholidayrentals.com\/wp-content\/uploads\/2021\/12\/programa-malaga-destino-800x630.jpg\" alt=\"Programa de iniciativa tur\u00edstica\" class=\"wp-image-1679\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios que aporta el programa M\u00e1laga Destino<\/h2>\n\n\n\n<p>En definitiva, es un programa de fidelizaci\u00f3n que se basa en la creaci\u00f3n del &#8216;Carn\u00e9 de Turista M\u00e1laga Destino&#8217;, a trav\u00e9s de una tarjeta digital que se ubica en una app al alcance de todos los interesados.<\/p>\n\n\n\n<p>La <strong>variedad de negocios<\/strong>, que est\u00e1n adheridos a este programa es inmensa, de ah\u00ed que el turista vea un gran atractivo en esta plataforma, para conseguir descuentos en restaurantes, hoteles, apartamentos de alquiler, renta car, espect\u00e1culos\u2026<\/p>\n\n\n\n<p>El proyecto tiene como objetivo principal la <strong>reactivaci\u00f3n econ\u00f3mica del sector tur\u00edstico de la provincia de M\u00e1laga<\/strong>, adem\u00e1s de poner en valor todos los recursos tur\u00edsticos que existen en la zona. A ese objetivo principal se suma la lucha por la desestacionalizaci\u00f3n tur\u00edstica. <\/p>\n\n\n\n<p>M\u00e1laga tiene una importante concentraci\u00f3n tur\u00edstica en la zona de la Costa del Sol por lo que, a trav\u00e9s de este programa, se quiere potenciar el movimiento de turistas entre las diferentes zonas de la provincia.<\/p>\n\n\n\n<p>Es una herramienta a largo plazo para <strong>promocionar la provincia y fidelizar a consumidores <\/strong>malague\u00f1os y turistas.<br><br>Es un <strong>proyecto vers\u00e1til<\/strong>, que tiene capacidad para ofrecer promociones espec\u00edficas seg\u00fan la zona o el servicio que se quiera incentivar. <\/p>\n\n\n\n<p>De esta forma, si se necesita ejecutar alguna acci\u00f3n en un \u00e1rea en concreto podr\u00e1 llevarse a cabo a trav\u00e9s de la app m\u00f3vil. Por ejemplo, promoviendo descuentos o bonos en los establecimientos hoteleros y hosteleros de una ubicaci\u00f3n.<br><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casasol Holiday Rentals Nerja, empresa experta en la gesti\u00f3n de alquileres vacacionales en Nerja,&nbsp;con m\u00e1s de 20 a\u00f1os de experiencia&#8230;<\/p>\n","protected":false},"author":36,"featured_media":1671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-malaga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casasol participa en el programa M\u00e1laga Destino - Blog Casasol<\/title>\n<meta name=\"description\" content=\"M\u00e1laga destino es un programa con iniciativa tur\u00edstica y fidelizaci\u00f3n que se basa en la creaci\u00f3n del &#039;Carn\u00e9 de Turista M\u00e1laga Destino&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.nerjaholidayrentals.com\/es\/casasol-participa-en-el-programa-malaga-destino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casasol participa en el programa M\u00e1laga Destino - 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